{"id":1790,"date":"2023-01-28T19:14:00","date_gmt":"2023-01-28T22:14:00","guid":{"rendered":"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/?p=1790"},"modified":"2026-07-27T10:47:24","modified_gmt":"2026-07-27T13:47:24","slug":"trends-2023-no-audiovisual","status":"publish","type":"post","link":"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/trends-2023-no-audiovisual\/","title":{"rendered":"Trends 2023 no Mercado Audiovisual: Tend\u00eancias e Inova\u00e7\u00e3o Digital"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/destaque-posts.png\" sizes=\"(max-width: 699px) 100vw, 699px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/destaque-posts.png 699w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/destaque-posts-300x200.png 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/destaque-posts-600x399.png 600w\" alt=\"\" width=\"699\" height=\"465\" \/><\/p>\r\n<p><\/p>\r\n<h2 class=\"wp-block-heading\">Conhe\u00e7a as tend\u00eancias de mercado e os desafios do setor.<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Estamos vivendo um momento de transforma\u00e7\u00e3o fenomenal no mercado audiovisual.\u00a0<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Tudo por conta da velocidade na evolu\u00e7\u00e3o de tecnologias e experi\u00eancia do usu\u00e1rio.<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Equipamentos e dispositivos do setor audiovisual, oferecem facilidade de acesso e qualidade de conte\u00fado, est\u00e3o se tornando mais inteligentes, eficientes e pr\u00e1ticos. Este \u00e9 o momento, onde as empresas dependem de extrema qualidade nos projetos, para manter as pessoas engajadas e conectadas. O setor precisa se reinventar e inovar, a press\u00e3o \u00e9 grande e como sempre, onde h\u00e1 demanda, trabalhamos para ousar e atender estas expectativas.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">J\u00e1 come\u00e7amos a ver a nova gera\u00e7\u00e3o de dispositivos e ferramentas surgindo no mercado moderno. De acordo com estudos, v\u00e1rios fatores macroecon\u00f4micos, demandas de mercado e tend\u00eancias tecnol\u00f3gicas est\u00e3o levando o setor audiovisual a um valor esperado de US$ 230 bilh\u00f5es em 2023.\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<hr \/>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Veja as tend\u00eancias que os l\u00edderes do setor precisar\u00e3o considerar, ao construir suas ideias e projetos de tecnologia daqui pra frente:<\/h2>\r\n<p><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/equipamento-ecologico-audiovisual.jpeg\" sizes=\"(max-width: 639px) 100vw, 639px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/equipamento-ecologico-audiovisual.jpeg 639w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/equipamento-ecologico-audiovisual-300x216.jpeg 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/equipamento-ecologico-audiovisual-600x432.jpeg 600w\" alt=\"\" width=\"639\" height=\"460\" \/><\/p>\r\n<p><\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Dispositivos mais seguros e ecologicamente corretos<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">As preocupa\u00e7\u00f5es com o planeta s\u00e3o a nossa realidade, muitos investidores do audiovisual est\u00e3o buscando maneiras de tornar sua tecnologia mais sustent\u00e1vel, de forma social e ambiental. Muitos fornecedores come\u00e7aram a implementar novas solu\u00e7\u00f5es para ajudar seus clientes a atualizar seus dispositivos, sem deixar equipamentos eletr\u00f4nicos em lix\u00f5es.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Esse foco em melhores solu\u00e7\u00f5es ecol\u00f3gicas tamb\u00e9m vem com um foco maior em conceitos como privacidade, conformidade e seguran\u00e7a.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<hr \/>\r\n<p><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/inteligencia-artificial-audiovisual.jpeg\" sizes=\"(max-width: 608px) 100vw, 608px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/inteligencia-artificial-audiovisual.jpeg 608w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/inteligencia-artificial-audiovisual-300x169.jpeg 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/inteligencia-artificial-audiovisual-600x338.jpeg 600w\" alt=\"\" width=\"608\" height=\"342\" \/><\/p>\r\n<p><\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>O crescimento da Intelig\u00eancia Artificial<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Componentes de intelig\u00eancia artificial e aprendizado est\u00e3o rapidamente se tornando corriqueiros nas solu\u00e7\u00f5es audiovisuais. Usando reconhecimento biom\u00e9trico e processamento de linguagem natural, essas ferramentas podem ajudar a configurar reuni\u00f5es automaticamente de acordo com as necessidades de cada usu\u00e1rio. Eles tamb\u00e9m podem ajudar a gravar e transcrever conversas de reuni\u00f5es em v\u00e1rios idiomas e dando acessibilidade a pessoas com defici\u00eancia.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<hr \/>\r\n<p><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/realidade-estendida-metaverso-audiovisual-768x432-1.jpg\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/realidade-estendida-metaverso-audiovisual-768x432-1.jpg 768w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/realidade-estendida-metaverso-audiovisual-768x432-1-300x169.jpg 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/realidade-estendida-metaverso-audiovisual-768x432-1-600x338.jpg 600w\" alt=\"\" width=\"768\" height=\"432\" \/><\/p>\r\n<p><\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>O Metaverso e a Realidade Estendida (XR)<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">O local de trabalho em mudan\u00e7a e o cen\u00e1rio tecnol\u00f3gico tamb\u00e9m s\u00e3o fortemente influenciados pelo surgimento de conceitos como o \u201cmetaverso\u201d. Considerado por alguns como o futuro do trabalho, o metaverso \u00e9 um conjunto de comunidades digitais capazes de alinhar indiv\u00edduos em um ambiente distribu\u00eddo com solu\u00e7\u00f5es como Intelig\u00eancia Artificial e Realidade Estendida (aumentada, virtual e mista).<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<hr \/>\r\n<p><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/sensores-movimento-audiovisual.jpg\" sizes=\"(max-width: 792px) 100vw, 792px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/sensores-movimento-audiovisual.jpg 792w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/sensores-movimento-audiovisual-300x169.jpg 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/sensores-movimento-audiovisual-768x432.jpg 768w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/sensores-movimento-audiovisual-600x338.jpg 600w\" alt=\"\" width=\"792\" height=\"446\" \/><\/p>\r\n<p><\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Dispositivos sem toque e controle de gestos<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">A pandemia gerou um novo desejo por tecnologias audiovisuais automatizadas e sem toque nos \u00faltimos dois anos. Ferramentas como controle por gestos e voz n\u00e3o apenas tornam os sistemas de v\u00eddeo e tecnologias de \u00e1udio mais acess\u00edveis, mas tamb\u00e9m podem reduzir o n\u00famero de superf\u00edcies compartilhadas em um escrit\u00f3rio.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">C\u00e2meras e sistemas de \u00e1udio com sensores e tecnologia de intelig\u00eancia artificial integrada, permite que os usu\u00e1rios configurem e iniciem reuni\u00f5es e webinars sem tocar em um \u00fanico bot\u00e3o.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<hr \/>\r\n<p><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/video-codecs-audiovisual.png\" sizes=\"(max-width: 623px) 100vw, 623px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/video-codecs-audiovisual.png 623w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/video-codecs-audiovisual-300x176.png 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/01\/video-codecs-audiovisual-600x352.png 600w\" alt=\"\" width=\"623\" height=\"365\" \/><\/p>\r\n<p><\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>A mudan\u00e7a de hardware para codecs de software<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">A crescente ado\u00e7\u00e3o de tecnologias de nuvem e a demanda esmagadora por trabalho h\u00edbrido e remoto alteraram a forma como as empresas investem em solu\u00e7\u00f5es audiovisuais. As equipes flex\u00edveis de hoje adotam plataformas como Microsoft Teams, Zoom e Cisco Webex como seu principal \u201chub de colabora\u00e7\u00e3o\u201d.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Como resultado, as marcas est\u00e3o come\u00e7ando a fazer a transi\u00e7\u00e3o de ferramentas de confer\u00eancia de \u00e1udio e v\u00eddeo baseadas em codec de hardware para solu\u00e7\u00f5es focadas em software.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><em>Fonte de refer\u00eancia: uctoday.com<\/em><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<hr \/>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Existem muitas outras evolu\u00e7\u00f5es do setor e estamos atentos para trazer, qualquer nova inestida tecnologica, que o universo audiovisual puder nos proporcionar.<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Somos uma empresa que est\u00e1 sempre se atualizando e investindo, para que seus projetos audiovisuais possam competir com a concorr\u00eancia global.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Entre em contato e conhe\u00e7a a Video Shack Laborat\u00f3rio Audiovisual.<\/p>\r\n<p><\/p>\r\n<p>[pt_view id=&#8221;2c8fef48ts&#8221;]<\/p>","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a as tend\u00eancias de mercado e os desafios do setor. Estamos vivendo um momento de transforma\u00e7\u00e3o fenomenal no mercado audiovisual.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trends 2023 no Mercado Audiovisual: Tend\u00eancias e Inova\u00e7\u00e3o Digital - Video Shack - Acessibilidade Audiovisual e Digitaliza\u00e7\u00e3o de M\u00eddias<\/title>\n<meta name=\"description\" content=\"Entenda a press\u00e3o que o setor audiovisual est\u00e1 sofrendo, para atender a velocidade das demandas de qualidade, nas entregas em 2023.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends 2023 no Mercado Audiovisual: Tend\u00eancias e Inova\u00e7\u00e3o Digital\" \/>\n<meta property=\"og:description\" content=\"Entenda a press\u00e3o que o setor audiovisual est\u00e1 sofrendo, para atender a velocidade das demandas de qualidade, nas entregas em 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/trends-2023-no-audiovisual\/\" \/>\n<meta property=\"og:site_name\" content=\"Video Shack - Acessibilidade Audiovisual e Digitaliza\u00e7\u00e3o de M\u00eddias\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-28T22:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T13:47:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/destaque-posts.png\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Video Shack\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/trends-2023-no-audiovisual\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/trends-2023-no-audiovisual\\\/\"},\"author\":{\"name\":\"Video Shack\",\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/#\\\/schema\\\/person\\\/434320916bcb1cdcf9f0c6c693f638db\"},\"headline\":\"Trends 2023 no Mercado Audiovisual: Tend\u00eancias e Inova\u00e7\u00e3o Digital\",\"datePublished\":\"2023-01-28T22:14:00+00:00\",\"dateModified\":\"2026-07-27T13:47:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/trends-2023-no-audiovisual\\\/\"},\"wordCount\":682,\"image\":{\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/trends-2023-no-audiovisual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/destaque-posts.png\",\"articleSection\":[\"Institucional\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/trends-2023-no-audiovisual\\\/\",\"url\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/trends-2023-no-audiovisual\\\/\",\"name\":\"Trends 2023 no Mercado Audiovisual: Tend\u00eancias e Inova\u00e7\u00e3o Digital - 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