{"id":1532,"date":"2021-02-04T15:35:00","date_gmt":"2021-02-04T18:35:00","guid":{"rendered":"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/?p=1532"},"modified":"2026-07-27T10:54:29","modified_gmt":"2026-07-27T13:54:29","slug":"live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa","status":"publish","type":"post","link":"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa\/","title":{"rendered":"Live E-commerce ou Live streaming e-commerce, sua empresa ainda n\u00e3o usa?"},"content":{"rendered":"<p><img decoding=\"async\" width=\"663\" height=\"348\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/live-e-commerce-home.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/live-e-commerce-home.jpg 663w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/live-e-commerce-home-300x157.jpg 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/live-e-commerce-home-600x315.jpg 600w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\n\n\n<\/p><h2 class=\"wp-block-heading\">Transmiss\u00e3o de eventos ao vivo para vender seus produtos? Conhe\u00e7a a tend\u00eancia que j\u00e1 domina a \u00c1sia e tem crescido no Brasil.<\/h2><p>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Live E-commerce \u00e9 uma modalidade de venda em tempo real, que utiliza a tecnologia de web streaming para produ\u00e7\u00e3o de lives, fazendo transmiss\u00e3o ao vivo para oferecimento de produtos ou servi\u00e7os.<\/p><p>\n\n\n\n<\/p><h2 class=\"wp-block-heading\">O Live E-commerce ou Live streaming e-commerce, teve seu in\u00edcio no Brasil no per\u00edodo de quarentena no ano passado (2020).<\/h2><p>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">A princ\u00edpio a ideia era criar alternativas para n\u00e3o perder as vendas, diante dos desafios encontrados com a falta de contato presencial.<\/p><p>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Segundo iResearch em sua proje\u00e7\u00e3o 2020, o mercado movimentou 170 bilh\u00f5es de d\u00f3lares. Este cen\u00e1rio, mostra clara tend\u00eancia de crescimento desta modalidade no mercado de varejo.<\/p><p>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Grupos de franquias e varejistas como um todo, poder\u00e3o melhorar seu atendimento em diversos canais de venda. Bem como trazer mais humaniza\u00e7\u00e3o, que possui experi\u00eancia f\u00edsica e real nas intera\u00e7\u00f5es, para dentro do mundo digital.<\/p><p>\n\n\n\n<\/p><h3 class=\"wp-block-heading\">Veja o v\u00eddeo do Alibaba, mostrando a popularidade do Live E-commerce na China.<\/h3><p>\n\n\n<\/p>\n<p><iframe title=\"How to Livestream to Chinese Consumers\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/elAEoeadhWY?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>Veja como ativar as legendas em portugu\u00eas para assistir:<\/h4>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"552\" height=\"198\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/ativando-legenda-no-youtube.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/ativando-legenda-no-youtube.jpg 552w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/ativando-legenda-no-youtube-300x108.jpg 300w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><figcaption>Ative o bot\u00e3o de legendas.<\/figcaption><\/figure>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"552\" height=\"198\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/legenda-portugues-no-youtube.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/legenda-portugues-no-youtube.jpg 552w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/legenda-portugues-no-youtube-300x108.jpg 300w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<figcaption>Escolha em legendas autom\u00e1ticas o idioma &#8220;portugu\u00eas&#8221;<\/figcaption>\n<\/figure>\n<h3>Entenda um pouco mais sobre o Live E-commerce ou Live Streaming E-commerce \u201ccom\u00e9rcio eletr\u00f4nico de streaming ao vivo\u201d.<\/h3>\n<p>Desde j\u00e1 \u00e9 uma tend\u00eancia que est\u00e1 obtendo grande procura e enorme sucesso na \u00c1sia. Muito em breve ser\u00e1 algo comum aqui no Brasil.<\/p>\n<p>Lembra de Canais de TV, que j\u00e1 fazem h\u00e1 anos este tipo de intera\u00e7\u00e3o? \u00c9 algo viciante, ver demonstra\u00e7\u00f5es de produtos incr\u00edveis e \u00fateis.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/venda-na-TV.jpg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/venda-na-TV.jpg 480w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/venda-na-TV-300x225.jpg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\n\n\n<\/p><p class=\"wp-block-paragraph\">Ent\u00e3o, o Live E-commerce funciona da mesma forma: demonstrar um produto ou servi\u00e7o, transmitir ao vivo por uma plataforma, rede social ou site.<\/p><p>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">O que levou este tipo de modalidade de venda se tornar popular, foi a crise do Coronav\u00edrus. Isso gerou aumento das compras online e a necessidade dos usu\u00e1rios de reconquistar o contato humano.<\/p><p>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">O Live Streaming E-commerce \u00e9 uma forma de proporcionar digitalmente a experi\u00eancia de compra em uma loja f\u00edsica. Por outro lado a popula\u00e7\u00e3o teve que se acostumar com o contato social via Zoom e outras formas de reuni\u00e3o online.<\/p><p>\n\n\n\n<\/p><h4 class=\"wp-block-heading\">De acordo com estes movimentos, surgiu a demanda que aumenta a cada dia.<\/h4><p>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">N\u00f3s aqui na Video Shack oferecemos o servi\u00e7o t\u00e9cnico para exibi\u00e7\u00e3o de Lives, sendo em qualquer plataforma, rede social ou canal, tanto para congressos, feiras, workshops, shows, aulas e uma infinidade de atividades.<\/p><p>\n\n\n\n<\/p><h3 class=\"wp-block-heading\">Conhe\u00e7a nossos servi\u00e7os neste link: <a href=\"https:\/\/transmissao-ao-vivo.videoshack.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Transmiss\u00e3o ao vivo pela internet &#8211; Live Web Streaming<\/a><\/h3><p>\n\n\n\n<\/p><h4 class=\"wp-block-heading\">Quer estar a frente no mercado com sua empresa?<\/h4><p>\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Esta \u00e9 uma \u00f3tima oportunidade, fa\u00e7a uma consulta sem compromisso, para exibir ao vivo, seus canais de venda e aumentar seus lucros. Invista em boas solu\u00e7\u00f5es em tempos de Pandemia e dificuldades econ\u00f4micas.<\/p><p>\n\n\n\n<\/p><h2 class=\"wp-block-heading\">Clique aqui e envie suas perguntas ou fa\u00e7a seu or\u00e7amento:<\/h2><p>\n\n\n<\/p>\n<p>\t\t\t<a href=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/streaming-transmissao-ao-vivo-pela-internet-pod-casts\/#contato\" style=\"border-radius:13px\">Formul\u00e1rio de Contato<\/a>\t\t<\/p>\n<p>\n\n\n<\/p><h2 class=\"wp-block-heading\">Vantagens de usar o Live E-commerce, que al\u00e9m disso, melhora a experi\u00eancia de compra e a taxa de convers\u00e3o de vendas via transmiss\u00e3o ao vivo pela internet.<\/h2><p>\n\n\n\n<\/p><ul class=\"wp-block-list\">\n\n<li>\u00c9 levado em considera\u00e7\u00e3o pelo Google ao determinar o posicionamento de pesquisa.<\/li>\n\n \n\n<li>Aumenta a quantidade de tempo que o usu\u00e1rio passa na p\u00e1gina.<\/li>\n\n \n\n<li>Aumenta o valor m\u00e9dio gasto por compra.<\/li>\n\n \n\n<li>Melhora a taxas de cliques e faz seu conte\u00fado ser compartilhado mais vezes.<\/li>\n\n \n\n<li>Atrai novos consumidores.<\/li>\n\n<\/ul><p>\n\n\n<\/p>\n<p>[pt_view id=&#8221;2c8fef48ts&#8221;]<\/p>","protected":false},"excerpt":{"rendered":"<p>Transmiss\u00e3o de eventos ao vivo para vender seus produtos? Conhe\u00e7a a tend\u00eancia que j\u00e1 domina a \u00c1sia e tem crescido [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163],"tags":[40,44,71,72,91,108],"class_list":["post-1532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transmissao-ao-vivo-live-streaming-eventos-e-conteudos-online","tag-live","tag-transmissao-ao-vivo-pela-internet","tag-live-streaming","tag-streaming-ao-vivo","tag-streaming-online","tag-transmissao-ao-vivo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Live E-commerce - Vendas ao vivo. Tend\u00eancia de mercado<\/title>\n<meta name=\"description\" content=\"Live E-commerce \u00e9 a Venda por transmiss\u00e3o ao vivo em Lives, com tecnologia de web streaming para oferecimento de produtos.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live E-commerce ou Live streaming e-commerce, sua empresa ainda n\u00e3o usa?\" \/>\n<meta property=\"og:description\" content=\"Live E-commerce \u00e9 a Venda por transmiss\u00e3o ao vivo em Lives, com tecnologia de web streaming para oferecimento de produtos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"Video Shack - Acessibilidade Audiovisual e Digitaliza\u00e7\u00e3o de M\u00eddias\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T18:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T13:54:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2021\/02\/live-e-commerce-home.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"663\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Video Shack\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa\\\/\"},\"author\":{\"name\":\"Video Shack\",\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/#\\\/schema\\\/person\\\/434320916bcb1cdcf9f0c6c693f638db\"},\"headline\":\"Live E-commerce ou Live streaming e-commerce, sua empresa ainda n\u00e3o usa?\",\"datePublished\":\"2021-02-04T18:35:00+00:00\",\"dateModified\":\"2026-07-27T13:54:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa\\\/\"},\"wordCount\":613,\"image\":{\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/live-e-commerce-home.jpg\",\"keywords\":[\"live\",\"transmiss\u00e3o ao vivo pela internet\",\"Live streaming\",\"Streaming Ao Vivo\",\"streaming online\",\"transmiss\u00e3o ao vivo\"],\"articleSection\":[\"Transmiss\u00e3o Ao Vivo \u2013 Live Streaming \u2013 Eventos e Conte\u00fados Online\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa\\\/\",\"url\":\"https:\\\/\\\/dev2.riomarca.com\\\/clientes\\\/videoshack\\\/live-e-commerce-ou-live-streaming-e-commerce-sua-empresa-ainda-nao-usa\\\/\",\"name\":\"Live E-commerce - Vendas ao vivo. 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