{"id":1173,"date":"2019-03-18T13:48:00","date_gmt":"2019-03-18T16:48:00","guid":{"rendered":"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/?p=1173"},"modified":"2026-07-27T11:13:17","modified_gmt":"2026-07-27T14:13:17","slug":"eleicoes-2018-propaganda-eleitoral-com-interpretes-de-libras-e-audiodescricao","status":"publish","type":"post","link":"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/eleicoes-2018-propaganda-eleitoral-com-interpretes-de-libras-e-audiodescricao\/","title":{"rendered":"Elei\u00e7\u00f5es 2018 com Libras, Int\u00e9rpretes e Audiodescri\u00e7\u00e3o Inclusiva"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/eleicoes-2018.png\" sizes=\"(max-width: 605px) 100vw, 605px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/eleicoes-2018.png 605w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/eleicoes-2018-300x167.png 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/eleicoes-2018-600x333.png 600w\" alt=\"\" width=\"605\" height=\"336\" \/><\/p>\r\n<p><\/p>\r\n<h2 class=\"wp-block-heading\">VIDEO SHACK monta plant\u00e3o para propaganda eleitoral com int\u00e9rpretes de Libras e Audiodescritores na campanha 2018.<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Estamos pr\u00f3ximos das\u00a0<strong>Elei\u00e7\u00f5es para presidente<\/strong>, governadores, senadores, deputados federais, estaduais e distritais. Por isso, fique atento as datas: primeiro turno no dia\u00a0<strong>7 de outubro<\/strong>\u00a0e segundo turno dia\u00a0<strong>28 de outubro<\/strong>.<\/p>\r\n<p><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/urna.jpg\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/urna.jpg 640w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/urna-300x200.jpg 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/urna-600x400.jpg 600w\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\r\n<p><\/p>\r\n<p class=\"wp-block-paragraph\">Uma vez que o desempenho dos candidatos depende do uso do Marketing Pol\u00edtico \u00e9 importante seguir e observar as leis.\u00a0 Sem d\u00favida a propaganda eleitoral com intr\u00e9pretes de Libras, Closed Caption e Audiodescri\u00e7\u00e3o \u00e9 uma das mais importantes.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Propagandas e divulga\u00e7\u00e3o nas elei\u00e7\u00f5es 2018<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">S\u00e3o realizadas a\u00e7\u00f5es e pr\u00e1ticas para que o candidato tenha sua imagem divulgada junto ao eleitor. Portanto, v\u00e1rios recursos de divulga\u00e7\u00e3o como envio de mensagens por WhatsApp, SMS, Voz e postagens em redes sociais, s\u00e3o disponibilizados. Com toda a certeza, a divulga\u00e7\u00e3o mais tradicional em TV e r\u00e1dio permanece e a acessibilidade audiovisual deve ser adicionada. Em resumo, v\u00eddeos de propaganda pol\u00edtico-partid\u00e1ria e eleitoral de forma gratuita s\u00e3o veiculados.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\">Entende-se por\u00a0<strong>propaganda pol\u00edtica<\/strong>\u00a0toda atividade que vise diretamente promover candidaturas, seja atividade dos candidatos.<\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">J\u00e1 a\u00a0<strong>propaganda eleitoral<\/strong>\u00a0\u00e9 aquela voltada \u00e0 popula\u00e7\u00e3o em geral com o intuito de propagar o nome e a candidatura de determinado postulante ao pleito.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Tamb\u00e9m temos o termo\u00a0<strong>propaganda partid\u00e1ria<\/strong>, com a finalidade de divulga\u00e7\u00e3o dos ideais, programas e propostas dos\u00a0<strong>partidos pol\u00edticos<\/strong>.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Consta na\u00a0<a href=\"https:\/\/www.tse.jus.br\/legislacao-tse\/res\/2015\/RES234572015.html\">RESOLU\u00c7\u00c3O TSE 23.457\/2015. Art. 36. \u00a7 4\u00ba<\/a>\u00a0a\u00a0<strong>implementa\u00e7\u00e3o obrigat\u00f3ria de Acessibilidade Audiovisual, com l\u00edngua brasileira de sinais (Libras), recursos de legendas descritivas e audiodescri\u00e7\u00e3o<\/strong>\u00a0nas campanhas. Lei n\u00ba 13.146\/2015, arts. 67 e 76, \u00a7 1\u00ba, inciso III<\/p>\r\n<p><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/libras-linguagem-brasileira-de-sinais-video-surdo-audicao-ok1-768x438-1.png\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/libras-linguagem-brasileira-de-sinais-video-surdo-audicao-ok1-768x438-1.png 768w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/libras-linguagem-brasileira-de-sinais-video-surdo-audicao-ok1-768x438-1-300x171.png 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/libras-linguagem-brasileira-de-sinais-video-surdo-audicao-ok1-768x438-1-600x342.png 600w\" alt=\"\" width=\"768\" height=\"438\" \/><\/p>\r\n<p><\/p>\r\n<p class=\"wp-block-paragraph\">Esta demanda para recursos de\u00a0<strong>acessibilidade audiovisual<\/strong>, obrigat\u00f3rios na propaganda eleitoral gratuita do\u00a0<strong>TSE<\/strong>, aumentou muito ap\u00f3s implementa\u00e7\u00e3o da lei<strong>.<\/strong>\u00a0Fato este que mobilizou a equipe da Video Shack para conseguir atender aos\u00a0<strong>prazos urgentes<\/strong>\u00a0exigidos pelas produtoras. Vamos montar um\u00a0<strong>plant\u00e3o com int\u00e9rpretes de Libras e Audiodescritores<\/strong>, que ficar\u00e3o \u00e0 disposi\u00e7\u00e3o no\u00a0<strong>est\u00fadio de grava\u00e7\u00e3o.\u00a0<\/strong>Dessa forma ser\u00e1 poss\u00edvel viabilizar a finaliza\u00e7\u00e3o de c\u00f3pias de \u00faltima hora, para entrega nas\u00a0<strong>emissoras<\/strong>.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Ricardo Langer, diretor da Video Shack, comenta a decis\u00e3o para a cria\u00e7\u00e3o do plant\u00e3o de acessibilidade audiovisual:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Sem este plant\u00e3o, seria praticamente imposs\u00edvel conseguir entregar os\u00a0<strong>filmes de propaganda eleitoral com int\u00e9rpretes de Libras e audiodescri\u00e7\u00e3o.\u00a0<\/strong>Tudo deve ser antecipado para a entrega dentro do hor\u00e1rio limite determinado pelas emissoras.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Os hor\u00e1rios do plant\u00e3o ainda est\u00e3o sendo definidos, assim como o rod\u00edzio de turnos dos int\u00e9rpretes de Libras e audiodescritores.\u00a0 Todos ir\u00e3o estar \u00e0 disposi\u00e7\u00e3o das produtoras que contratarem o\u00a0<strong>pacote de servi\u00e7os de acessibilidade audiovisual<\/strong>\u00a0com a Video Shack. O pacote inclui:\u00a0<strong>Janela de Libras, Audiodescri\u00e7\u00e3o e Closed Captions<\/strong>, al\u00e9m da finaliza\u00e7\u00e3o dos recursos no filme e prepara\u00e7\u00e3o do arquivo dentro das normas e padr\u00f5es broadcasting.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Maiores informa\u00e7\u00f5es:\u00a0<a href=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/acessibilidade-para-tv-cinema-audiodescricao-closed-caption-e-libras\/\">Acesse aqui a p\u00e1gina de Acessibilidade Audiovisual<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Contato: atendimento@videoshack.com.br<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Telefone: 21 2540-7910<\/p>\r\n<p><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/acessibilidade-livras-audiodescricao-videoshack3.png\" sizes=\"(max-width: 755px) 100vw, 755px\" srcset=\"https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/acessibilidade-livras-audiodescricao-videoshack3.png 755w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/acessibilidade-livras-audiodescricao-videoshack3-300x83.png 300w, https:\/\/dev2.riomarca.com\/clientes\/videoshack\/wp-content\/uploads\/2023\/09\/acessibilidade-livras-audiodescricao-videoshack3-600x165.png 600w\" alt=\"\" width=\"755\" height=\"208\" \/><br \/>[pt_view id=&#8221;2c8fef48ts&#8221;]<\/p>","protected":false},"excerpt":{"rendered":"<p>VIDEO SHACK monta plant\u00e3o para propaganda eleitoral com int\u00e9rpretes de Libras e Audiodescritores na campanha 2018. Estamos pr\u00f3ximos das\u00a0Elei\u00e7\u00f5es para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[13,17,21,29,30],"class_list":["post-1173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acessibilidade-audiovisual","tag-audiodescricao","tag-libras","tag-closed-caption","tag-acessibilidade-audiovisual-propaganda-politica","tag-eleicoes-2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Elei\u00e7\u00f5es 2018 com Libras, Int\u00e9rpretes e Audiodescri\u00e7\u00e3o Inclusiva - Video Shack - Acessibilidade Audiovisual e Digitaliza\u00e7\u00e3o de M\u00eddias<\/title>\n<meta name=\"description\" content=\"VIDEO SHACK monta plant\u00e3o para propaganda eleitoral com int\u00e9rpretes de Libras e Audiodescritores na campanha 2018. Estamos pr\u00f3ximos das\u00a0Elei\u00e7\u00f5es para\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elei\u00e7\u00f5es 2018 com Libras, Int\u00e9rpretes e Audiodescri\u00e7\u00e3o Inclusiva\" \/>\n<meta property=\"og:description\" content=\"VIDEO SHACK monta plant\u00e3o para propaganda eleitoral com int\u00e9rpretes de Libras e Audiodescritores na campanha 2018. 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